Head of Marketing
Our client is a leader in AI-focused media and events, renowned for powering iconic platforms. They are at the forefront of conversations on artificial intelligence, emerging technologies, and business innovation. This opportunity is ideal for a visionary marketer ready to lead strategy, accelerate brand growth, and drive audience engagement at scale.
Key Responsibilities
- Brand Strategy & Visibility: Develop and execute an integrated marketing strategy to strengthen our client’s standing as the most credible voice in AI media and events, both in India and internationally.
- Digital & Social Media Leadership: Lead and grow a social media team to increase engagement and reach across major platforms such as LinkedIn, Instagram, Twitter, and YouTube using innovative content and influencer programs.
- Campaign Management: Oversee and optimize comprehensive campaigns for conferences, editorial initiatives, video projects, and special content reports.
- Vertical-Specific Marketing: Drive tailored marketing for a variety of initiatives across leadership councils, research arms, club formats, international operations, and startup-focused platforms.
- Growth & Performance Marketing: Own paid and organic growth strategies for audience expansion, event registrations, and content readership—ensuring all efforts align with business goals and deliver measurable results.
- Creative & Content Collaboration: Partner with content, video, and design teams to craft impactful campaign narratives and maintain a consistent, compelling brand voice.
- Leadership & Team Management: Mentor and scale the marketing team, foster vendor and partner relationships, and build a high-performance marketing function.
Ideal Candidate Profile
- 10+ years’ experience in marketing leadership roles within media, technology, or event-driven organizations.
- Deep expertise in digital marketing, content strategy, and brand communications.
- Proven record growing brand equity, scaling social presence, and executing B2B/B2C campaigns.
- Strong understanding of the AI/technology landscape, with a passion for storytelling and audience-centric strategy.
- Hands-on leadership style, excellent collaborative and people management skills.
- Familiarity with performance marketing, email automation, influencer activity, and analytics tools is a strong plus.